Wednesday, May 10, 2023
Selecting a business name by: David Decembly
Choosing a business name is one of the most important decisions you will make when starting a business. It is the first impression potential customers will have of your business, and it will be the foundation of your brand identity. A good business name should be memorable, unique, and reflective of your companyâs values and mission. It should also be easy to pronounce and spell, and it should be available for use in your industry.
Before you start brainstorming potential business names, itâs important to understand the different types of business names and the legal considerations you should take into account.
Types of Business Names
When choosing a business name, you have several options. The most common types of business names are:
1. Descriptive: A descriptive business name is one that describes what your business does. For example, âABC Cleaning Servicesâ or âXYZ Web Design.â
2. Suggestive: A suggestive business name implies what your business does without explicitly stating it. For example, âCloud 9â or âFresh Start.â
3. Arbitrary: An arbitrary business name has no connection to what your business does. For example, âAppleâ or âAmazon.â
4. Fanciful: A fanciful business name is made up and has no meaning. For example, âKodakâ or âX
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